E412 – Current & Critical – Mackenzie McDougal and Tim Parrish, How to Innovate and Thrive in a Legacy Industry
“We’re constantly looking for ways to improve our technology, do things better, more efficiently... We think of ourselves like Apple.”
Arc Surveys prioritizes understanding customer needs and solving their problems with innovative solutions. This customer-centric approach has been fundamental to their success and has helped in building long-term relationships. Tim and MacKenzie also highlight the importance of balancing being transparent about technology while protecting intellectual property from competitors. It's crucial to demonstrate the benefits of innovation to clients while safeguarding proprietary methods. For those interested in grasping the intricacies of modern technology in land surveying and gaining insights from successful marketing strategies, this episode is a must-listen!