E411 – Current & Critical – Shannon Vander Meulen, Start-up to Scale-up: WaitWell - A Calgary Success Story
“We really established that trust, first of all, by listening.”
Shannon learned about the challenges facing her registry business from customers and staff, which gave her the insights needed to tackle them with her start-up, WaitWell. As a self-taught marketer, Shannon artfully leveraged this insider knowledge into strategic marketing efforts that attracted multiple client profiles to WaitWell’s solutions. She also candidly discusses the art of empathetic business communication, emphasizing the importance of actively listening to and genuinely understanding client needs and concerns. She takes you through the crafting of compelling personas to the finesse of message development and everything in between. Don’t miss out!