E413 – Current & Critical – Nathan Piché, The Complex World of Copyrights and Trademarks Explained - Ignore at Your Own Risk!
“Just because you get a trade name or a domain doesn’t mean you’re actually building up any reputation across Canada.”
Social media has turned up the heat on companies large and small - when controversy strikes, your online content can affect your brand’s trust and reputation. Yet companies like Instagram and Amazon want to protect brand owners and intellectual property because they want to demonstrate their trustworthiness. But even their best efforts can be affected, and having the right legal counsel to help you navigate through it is crucial. Nathan explains examples of real-world trademark battles, from honest mistakes to David and Goliath stories in local news. Tune in for Nathan’s approachable philosophy on providing legal guidance to all.