E143 - Current & Critical - Stuart McDonald, Technology & Innovation in the Airline Sector
“Every industry is the same. They fulfil service, they assure service, and they bill a service. And underpinning that is data.”
Technology debt: choosing the quick win with limited solutions over a better approach that takes longer. Sound familiar? WestJet’s CTO, Stuart McDonald, helps you understand why taking technology shortcuts has damaging consequences for your business.
We also discuss the changes that COVID-19 ushered into the airline industry, and how taking a Canadian approach to partnerships can prevent technology silos that fragment the customer experience.