E144 - Current & Critical - Christine Gillies, Brand & Marketing in Western Canada
“Employees are saying, “I want to work for an employer who’s going to let me make a difference in the world.””
Telling a story well can be the difference between a sale and no sale or an investment and a goodbye. In Calgary, it could be the difference between transforming our reputation or keeping our success hidden in the shadows.
Christine Gillies, Director of Product & Client Marketing at Benevity, shares a great story about how the foundational components of marketing are often overlooked - and how she is working to showcase Benevity’s wins, not just their products. Gaining a deep, clear, and foundational understanding of your client, your market, and your competition gives you the ability to craft a unique story that will motivate and inspire.