E142 - Current & Critical - Tracey Bodnarchuk, Brand & Marketing in Western Canada
“I always say that there’s the art and the science of marketing. And if you just do one or the other, it’s not usually a good situation. You need both.”
Developers were not all equally prepared to confront the dramatic change to how homebuyers shop that COVID-19 ushered in. From seeing a house in-person to seeing one virtually, it took a resilient and strategic marketing-focused leader to deeply examine how to design homes that can withstand homeschooling, working, and living.
Join me as Tracey takes us through what a CRO does (hint: it’s a combination of all of Tracey’s best talents), how Hopewell’s focus on digital transformation pre-pandemic worked in their favour, and why Tracey is optimistic about Calgary’s future.