E370 - Current & Critical - Erika Maravei, Transforming Care with Large-Scale Philanthropy
“People want to designate their funding based on something that resonates with their corporation, leadership, or employee community.”
Erika dives into the unique blend of technicality and sales in her philanthropy role, emphasizing the importance of discussing the technical aspects of products and services to engage donors who want to understand the impact of their contributions. There are also parallels between product development and cancer research. Erika explains how investing in one treatment modality can lead to advances in multiple types of cancer treatments, translating the technology to apply it in different ways. Finally, you’ll also gain valuable insights into the implications of finding the next generation of trailblazers through exciting events that appeal to the younger generation who have no interest in sitting through a stuffy gala event. By enticing them to participate in community giving, they can navigate the corporate world more seamlessly while making a tangible impact in their communities.