E369 - Current & Critical - Rob Wildeboer, Thinking Local - How to Lead a Global Company with a People-First Approach
“Our vision statement is about making people’s lives better by being the best we can be in the products we make and the service we provide. It doesn’t just refer to auto. It refers to everything that we do.”
A people-first focus is the original sustainability practice for any business. If people don’t want to work at your organization, doing business and making decisions is pretty hard. Given the global footprint of Martinrae, finding personalized ways to give back to employees is a must, according to Rob. By using digital giving platforms like Givesome to provide employees with a way to give to causes that matter to them, Martinrae can encourage creating impact rather than just writing a cheque to one non-profit organization; they instead create an ownership mentality that fosters a positive culture within the organization while delivering torque to the company.