E71 - Current & Critical - Mark Raffan, Content Marketing is the Future
“It’s difficult for us to change because we have this ridiculous need to be consistent in what they’re doing.”
Marketing has drastically changed because of COVID-19. We are constantly reminded by big brands that they are here for us and that we are, in fact, all in this together. But does that translate into leads and action from consumers? Or do our own biases still call the shots? Mark believes the latter and that marketers shouldn’t lose sight of it.
Join me as Mark and I discuss marketing in this new age, the concept of confirmation bias, and what marketers must do to ensure relevancy in a post-COVID market.