E50 - CURRENT & CRITICAL - Jeff Boyle, spotlight on Business Development – The Backbone of Our Recovery

 

Many B2C brands and companies had to quickly adapt to this crisis to be there for their customers and keep their businesses alive. But what about B2B marketing and sales? Are new products and services on the minds of business leaders when their main focus is to get through this crisis? This is where my guest Jeff Boyle, Vice President of Marketing and Business Development at Vintri Technologies Inc., clears the air for us. In this episode, Jeff and I discuss business development in the age of COVID-19 and what the world of B2B marketing and sales looks like during and on the other side of this crisis.