E407 – Current & Critical – Jenny Lemieux, Future of Farming: Integrating Technology and Tradition in Specialty Crop Agriculture
“It’s kind of this perfect storm of industry and technology coming together. So things like what we’re doing start to become possible.”
What if farmers could better control the outcomes of their production? Vivid Machines is helping them do just that. Farmers don’t always have a say in the face of challenges, from finding people who want to pick fruit for a living to regulations around fungicides and pesticides to consumer expectations that all fruit pieces look the same. Finding ways to control what they can through new technological advancements is crucial to agricultural success and sustainability. With climate challenges, varying agricultural zones, and the need for seamless technology integration, the journey toward a tech-forward food supply chain is just beginning. Tune in to learn how to bridge them apart between cutting-edge tech and farming.