E399 – Current & Critical – Käthe Lemon, Calgary's Media Landscape: Exploring the Dynamics of Media, Business and Community
“I didn’t get into this industry for paper. I got into this for stories.”
Käthe’s episode is a must-listen if you’re interested in the nuanced world of media, community engagement, and business growth. Käthe is a marketing and media maestro with decades of experience across traditional and modern channels. She uncovers how the team at RedPoint Media effectively navigated the challenges of adapting to changing media consumption habits and how authenticity and transparency helped them do so successfully. Käthe also explores how innovation and relevance are crucial to longevity and how Avenue Magazine aims to predict what will delight its readers in six months’ time — no easy task! Settle in to discover the inner workings of one of Calgary’s most beloved publications, as this episode inspires your organization’s collaboration efforts.