E394 – Current & Critical – Shannon Phillips, Redefining Innovation - How to Build Models that Work
“Every idea not captured is an idea lost. If you cannot create idea flow in your organization from the 10,000 people coming in every day [who are] experts in what they do and if you can’t manage their ideas properly, the company that can do that is gonna thrive way more than you are.”
Change management is complex for many reasons, not least of which is that humans are also complex (and sometimes messy). Strategic foresight is crucial to planning for the future, and Shannon emphasizes the need to categorize ideas into the core, adjacent and transformational to prioritize best and focus your efforts. Shannon also advocates for risk management when prioritising ideas, recommending not to overlook existing customers, employees and partners in the pursuit of change. Alienating them can be a death knell. If you’re curious about innovation and its role in change management and making things better for your customers, employees and organization, this episode is a must-listen!