E387 - Current & Critical - Jason McFadden, SaaS Sales Crisis - Stop Selling Features & Benefits (And Get with the Program)
“If you’ve fallen in love with a problem and it’s inspiring you enough to work on creating a solution for it, then there are others who are struggling just as hard in that market - for that solution - and your job is to find them.”
The world is in constant flux, and organizations are grappling with rapidly emerging technology in the fifth Industrial Revolution. Jason suggests the way to navigate this new landscape - human emotion and experience. AI and machine learning, while valuable tools, can’t replicate what makes us uniquely human. Examine how these technological advancements are reshaping brand identities, urging a move from a product-centric to a customer-centric approach. This transition presents both challenges and opportunities, as companies navigate new communication models and technology interactions. Using real-world examples, Jason explores the nuances of building trust and understanding in a market skeptical of new solutions.