E379 - Current & Critical - Sky Mitchell, Building a Real Estate Empire - It’s All About the Experience!
“It frustrates me because we’re trying to build some [affordable housing], and we’re being met with resistance. How can somebody resist when you’re trying to create housing units for people who want to live, work, and contribute to the economic growth of a community?”
Building a multi-million dollar hospitality brand from scratch is a significant challenge. However, Sky believed that the residents of Canmore recognized the potential economic impact and value Basecamp Resorts could bring to the region. Beyond support from family and friends, Sky persuaded several tradespeople, including architects and engineers, to invest their time and defer their invoices, transforming them into genuine partners. Many even became investors in the Basecamp brand.
Today, Basecamp stands tall as Western Canada's fastest-growing hospitality brand. Sky shares insights on how the brand's growth strategy evolved after launching its initial resort, highlighting the investment prospects in hospitality and underscoring the need for a consistent, high-quality experience across all touch points, from operations to the front desk. She also touches on external challenges, like climate change and construction, that can impact the travel industry.