E373 - Current & Critical - Connor Curran, Small Business vs. Big Brand: A David and Goliath Story of Trademark Infringement
“For every one of us who makes a fuss and goes to the media, there are hundreds - if not thousands - that have their trademark and intellectual property infringed on every single day, and there’s nothing that they can do about it.”
Ever had an idea swiped, leaving you stewing in frustration? Connor sure knows the feeling. Rather than diving straight into legal warfare, he opted for a human conversation with the culprit, Walmart – which, regrettably, bore no fruit. Walmart seemingly played the classic big corporation card, hoping Local Laundry would silently bow out, mindful of a small business’s sparse litigation budget. The kicker? The onus is on small businesses not only to file their trademarks but to defend them, too. There are no saviours in the form of ‘trademark police’! But here’s the silver lining – Local Laundry’s community-driven mission rallied a troop of online supporters ready to defend and support. Are you keen on safeguarding your intellectual property and cultivating a caring community? Today’s episode has all the insights you need!