E365 - Follow the Money - Sepehr Shoarinejad, How to Build, Design and Grow your Start-up
“Your relationship with customers, the feedback you get from customers, is the most important thing you need to keep scaling.”
Koridor leverages a VC perspective to identify the right clients for them. Looking at four specifics — timing, team, go-to-market strategy and the product itself — provides a framework for possible success and the rest comes from execution. This VC perspective also provides companies Koridor supports in being more attractive to gain access to capital funding as nobody wants to fund growth if there’s no plan. Sepehr also highlights the importance of understanding customer behaviour and needs to stay competitive, scaleable and successful — particularly in the age of AI.