E353 - Current & Critical - Bobbie Racette, Building a Tech Start-up that Changes Lives (what it really takes)
Photo credit - Kyrani Kanavaros Photographer
“Every single mistake only made me stronger to the next one. That’s why I love to mentor young women that are doing it now, because I want them to learn from their mistakes, and at the same time, not to be afraid of making mistakes.”
Virtual Gurus’ mission is far from ordinary - it’s a transformative force that provides dignity and empowerment to those who often face barriers to employment. In her unwavering pursuit, Bobbie challenges biased hiring practices and champions individuals navigating challenging life circumstances. Many insights have emerged through her groundbreaking approach of integrating self-identifying markers into their first-party data and technology. An unexpected revelation has been a surge of interest from men in administrative roles, traditionally dominated by women. Bobbie’s vision is not just about breaking down gender barriers but also about redefining societal norms, allowing individuals to flourish in diverse roles.