E314 - Current & Critical - Bruce Alton, Product Roadmapping - How to Find your Way to a Successful Product Launch
“If you want to create a successful product, you have to ask and answer four questions. Asking and answering the questions won’t guarantee success, but they will greatly minimize the chances of failure.”
In recent decades, Bruce has observed a change in product development in Alberta. The entrepreneurial province has moved away from traditional methods and embraced the Lean Startup approach. This iterative method allows for failure, giving companies that use it a cultural advantage. Bruce also shares four straightforward product development questions he has distilled throughout his career. These questions will help you identify your next opportunity and give you an understanding of what it takes to increase the chances of success for your product.