E261 - Follow the Money - Brett Colvin, GoodLawyer - Removing Friction for Start-ups
“It only took me three years of building GoodLawyer to realize that I was looking at our [Ideal Customer Profile] right in the mirror.”
Brett knows that the future is driven by founders and start-ups, and that they have the power to change the world. He was confident that his idea would gain traction because he knew it would resonate with customers. In this talk, Brett emphasizes the importance of customer feedback and how it can help improve your product. He also shares why the GoodLawyer team makes it a priority to cultivate an environment where employees feel empowered to take risks, learn from their mistakes, and take ownership of their work.