E259 - Current & Critical - Chris Hogg, Content Marketing for B2B and the Media Landscape
“At the end of the day, [a business should talk] about the problems that it solves, or how it solves them. It’s a far better tactic than saying, ’Buy my widget!’”
Chris has a wealth of experience in content marketing and knows that it takes time and effort to be successful. He also understands that the landscape has changed in recent years, so businesses need to adapt their content strategies to match the new buyer habits and interests. Learn from Chris how content marketing can help your business, why being transparent about your core mission is a key competitive advantage, and what overarching changes content marketing has seen since its early days in print media.