E244 - Current & Critical - Tannis Gaffney, Alberta - Discover Canada's Wildside
“We’re never gonna be the biggest but we have to be the smartest.”
There is something special about Alberta that keeps people coming back for more. It might be the stunning landscapes or the friendly spirit of the locals, but whatever it is, once you experience it, you’ll never want to leave! Travel Alberta works with organizations like Tourism Calgary and Explore Edmonton to promote our province as a world-class destination for leisure travel as well as for conferences and events. This not only attracts tourists, but also helps boost the economy with key partnerships. Even during times of crisis, like the pandemic, Alberta led the charge in bringing back meetings, conventions, sporting events and even the Stampede. While Alberta may not be the biggest tourism fish in the Canadian pond, we are certainly the smartest - allowing us to compete on alignment and value.