E146 - Current & Critical - Tiffany Kaminsky, Brand & Marketing in Western Canada
“It’s not what you do, it’s not how you do it, it’s why you do it.”
Tiffany knew Symend’s why before she even knew their what or how. The why was crystal clear for Tiffany - modernize a traditional industry to help consumers get back on financial track. Symend is a digital behaviour platform that leverages behavioural science and data to empower customers to resolve past due bills.
Join me as Tiffany explains the competitive advantage that Calgary provided her start-up and how product market fit - and personal experience - were driving factors in Symend’s conception.