E129 - Current & Critical - Wendy Winder, Brand & Marketing in Western Canada
“We’ve got to stop apologizing for being small. We just need to start.”
Good Earth Coffeehouse is yet another Alberta success story that's been serving up fresh coffee for 30 years. So, what's their secret? Is it having the right beans for the right price? For Wendy, it's all about having the right balance of marketing and brand experience; one that, in Good Earth Coffeehouse’s case, makes customers feel like they've been transported to an Italian café.
Join me as Wendy talks about her role at Good Earth Coffeehouse, the importance of brand experiences and how this Albertan success story is looking to the future while maintaining their social responsibility and environmental values.