E482 – Current & Critical – William Richards, Navigating the Tech World: Insights from a 10-Year Entrepreneurial Journey
“We run on revenue, and we run cash flow positive. We are a profitable company. So, how long is our runway? It’s infinite.”
Rebranding isn't just about a new name—it's about redefining your company’s future. William Richards knows this firsthand, having led Urllo through a major transformation to position the company for its next decade of growth. He reveals why the decision to rebrand wasn’t taken lightly and how the process reshaped everything. William also unpacks the realities of selling to enterprise clients, explaining how category awareness, long sales cycles, and procurement challenges impact business growth. He shares lessons on leadership, team building, and knowing when to step back as a founder to let your team thrive. Whether you're a business leader, entrepreneur, or startup founder, this conversation is packed with insights on how to build a strong, adaptable company.