E480 – Current & Critical – Jil Macdonald, From Traditional to Tech-Forward: Revolutionizing Insurance with Cutting-Edge Solutions
“The journey of the customer is so critical. How and when insurance is presented to make sure that it’s not taking away from the core reason that customer’s engaging with you.”
Jil Macdonald shares her expertise in technology-driven transformation and the innovative model Walnut Insurance is bringing to the insurance landscape. As the COO of Walnut, Jil explains how embedded insurance simplifies processes for both customers and brands, turning what is often a complex and frustrating experience into a seamless, value-driven interaction. She discusses the necessity of leveraging technology to reduce friction, boost trust, and increase accessibility while maintaining a customer-first approach. Jil also explains her personal and professional philosophy of continual growth as she shares her bold career pivots across industries, from AI to insurance tech. Jil dives into the strategies behind Walnut’s success, including balancing technological innovation with industry expertise, fostering collaborative partnerships, and staying laser-focused on priorities in a fast-evolving sector.