E477 – Current & Critical – Tatiana de Abreu, How to Build a Beverage Brand: The Story Behind Sunday Funday and the Mimosa Revolution
“Nowadays, [community] is so important. How do you build that community? People are so loyal about their brands.”
In this insightful conversation, Tatiana opens up about the strategic decisions and creative processes behind her brand. She explains the importance of starting slow, mitigating risks, and balancing a part-time business to ensure stability before going full-time. Her advice resonates with anyone looking to turn their side hustle into a thriving enterprise. She also shares the evolving landscape of the alcohol market, where lighter and non-alcoholic options are gaining traction, and the challenges of maintaining mental health amid the pressures of social media. Tatiana's story is a comprehensive guide for aspiring entrepreneurs—emphasizing the importance of passion, resilience, and understanding your target audience. explore the triumphs and tribulations of building a brand from scratch, navigating the startup life, and the dream of seeing Sunday Funday mimosas enjoyed across North America. So sit back, pour yourself a drink, and prepare to be inspired!