E464 – Current & Critical – Stéphane Hamel, Balancing Data Privacy and Effective Marketing: Today’s Biggest Challenges
“As a consumer, the more brands you interact with where they want to pull the string and get your personal information, your risk footprint is exponentially growing.”
Data privacy and consumer trust take center stage as Stéphane outlines the current landscape, detailing the increasing use of ad blockers—a clear signal of growing consumer frustration and privacy concern. Discover why about 30% of users turn to ad blockers and learn about the complex challenges businesses face in complying with stringent privacy regulations like Quebec's Law 25 and the European GDPR. Stéphane’s personal experiences with identity theft make for powerful anecdotes that underscore the real-world implications of lax data practices. He helps you understand how businesses can shift from seeing privacy as a mere compliance issue to viewing it as a core brand value and ethical stance.