E453 – Current & Critical – Jake Surrey, The Conflict of Interest Between Google and Advertisers in Digital Marketing
“Why does Google need to resort to these underhanded car salesman tactics in order to squeeze more money out of every single advertiser?”
Google’s antitrust trial has unveiled unsettling details about price fixing and market distortions, raising skepticism toward ad platforms. Jake advises businesses to stay informed and attentive to the trial outcomes, emphasizing the necessity of expertise in navigating these platforms. Plus, he also emphasizes the importance of controlling and optimizing what you can. From maximizing probability to minimizing wastage, the episode delves into strategies that ensure your ad spend is effectively utilized, regardless of platform manipulation.