E438 – Current & Critical – Michael Gaudet, Exploring the Power of Fractional CMOs in Competitive Marketing
“If the client isn’t focused on outcomes, the investment, and the ROI that’s associated with that, then we’re probably not going to get along very well.”
Michael sheds light on the day-to-day responsibilities and strategic considerations involved in being a fractional CMO. Michael shares his process, from the initial discovery phase with executive teams to aligning business and marketing goals for optimal ROI. He emphasizes the significance of data hygiene, CRM setup, and integrating various technologies to drive growth. The conversation also touches on the rising demand for fractional roles, illustrating how these positions can offer both businesses and professionals greater flexibility and focus. Tune in to discover the nuances and benefits of fractional CMO work, and how this role can significantly influence a company's scalability and success.