E436 – Current & Critical – Jennifer Massig, Revolutionizing Engineering: Community-Focused Innovation and a New Workplace Culture
“Engineering isn’t doing a great job historically of looking at community values when we’re bringing solutions to the table. So, we’re bringing engineering solutions; the math is correct, and the regulation is correct. But have we paid attention to what a community actually needs?”
Jennifer’s superpower is much like Tyler’s - curiosity. This led Jennifer to question how engineers engage with the communities they work within, particularly around building consensus and sharing risks with community stakeholders. This progressive approach has created success for MAGNA, as they use nature-based solutions, reducing capital costs and emphasizing sustainability. If you’re curious about innovation in action, this episode is a must-listen.