E424 – Current & Critical – Doug Downs, Podcasting - Why and How it Could Work for your Business
“Appealing for SEO [or] to the algorithm doesn’t necessarily appeal to the human eye.”
A podcast about podcasting?! That’s what you’re in for today. Doug brings his background as a seasoned communications veteran to the show to help you understand the current landscape of modern media and where podcasts fit in. With YouTube taking the spotlight in the evolving world of podcasting, Doug shares insights on how to fit podcasting within your marketing funnel and tips to navigate the marathon of building a loyal listener base. Whether you're a podcast aficionado or a curious newcomer, this is an episode that peels back the layers on the impact of podcasting, the shift from traditional radio to on-demand content, and the nuances of maintaining a personal touch in an increasingly digital world.