E419 – Current & Critical – David Maclean, Neo Financial's Strategy: A Look Behind the Curtain on a Modern Approach to Banking Without Fees
“I would say banking’s probably the hardest [to] crack just because of all the regulation; they don’t approve new banks. It’s geared towards fewer banks than more, and competition’s not encouraged in many ways.”
In this episode, tap into the world of digital banking innovation with David Maclean, Head of Marketing at Neo Financial. Discover how Neo is redefining the banking experience for Canadians by leveraging the power of modern technology to make financial services simpler and more accessible (while banishing bank fees). David sheds light on Neo’s transformative journey from traditional to digital banking, emphasizing the importance of customer education and the adaptive strategies employed to make banking more intuitive and beneficial for everyone, especially newcomer Canadians.